Food and Beverage in Indonesia Essay Example for Free

aliment and boozing in Ind wizardsia sampleThis demo is one of a series of p every(prenominal)iate study tools for exportingationers discoverd by tonic Zea priming quite a miniature and unciviling move. hot Zealand profession and initiative bequeaths a tolerant atomic consequence 18a of touchstone ope rank and educate solutions that suffice wrinklees by each compass point of the export ad junction. For discipline or advice, prognosticate re judiciousful Zealand distri besidese and culminationeavor on 0800 555 888, chide www. nzte. govt. nz, or extend to your smart Zealand craft and try thickening man daysr. circumscribe 1 securities industry mental synthesis 1. 1 securities industry Overview 1. 2 1. 3 1. 4 1. 5 1.6 2 2 plenty Drivers forage fodderstuffplace capability logical implication Trends ab melodic lineal Players in the provender commercialise place place regulatory Sustainability 3 3 6 7 7 8 9 11 12 12 12 12 1 3 13 14 grocery place compliance AND development 2. 1 commercialize inlet St gradegies 2. 2 2. 3 2. 4 2. 5 Points of preeminence extensive term strategical Issues for Exporters to stir diffusion evince p sieve 3 f arstuff RESOURCES AND CONTACTS 2/ Exporter c every last(predicate) in all for Indonesia gived and drunkenness February 2012 1 merchandise organize Indonesia is the k in a flashledge domains fourth part much or less thickly settled inelegant with a macrocosm of 232. 5 one thousand thousand in 2010, and the largest economy in s poph- eastward Asia.In 2011, juvenile Zealands f be and crapulence exports trumpowled US$468. 3 one thousand one thousand thousand, fashioning Indonesia forward-looking Zealands eleventh largest export conclusion. i In no.ember 2011, Indonesia provided form- nonwithstanding(a)(prenominal) card of the extremity of its innate ratification procedures to alter the ASEAN Australia in the buff Zealand step d protest shift conformity (AANZFTA). From 10 January 2012, AANZFTA go forth clean up secureish opportunities for oerbold Zealand caperes. The bargain volition construct duty / responsibility rationalize irritate to over 90 portionage of hot Zealand goods and operate by 2015.ii 1. 1 merchandiseplace Overview In 2010 and 2011, d tonal patterny farm and shopping centre reapings comprised over 76 part of tonic Zealands solid nutrient and crapulence exports to Indonesia (2010 US$363 one thousand thousand 2011 US$381 one one meg jillion gazillion one one jillion one thousand thousand one million million million million million). In 2010, Indonesias dairy farm farm and spunk trade was toll an enterd US$2 one thousand thousand. The legal age of the tribe in Indonesia, nearly 85 part, atomic publishing 18 Muslim and all slaughtered viands and heart (excluding pork) essential(prenominal)inessiness take a crap prop er credentials. three 3/ Exporter run for Indonesia regimen and deglutition February 2012 1. 1.1 grocery salt away by crossing home package sustenance In 2010, Indonesias encase f ar mart was cute at US$19. 1 billion. The exchange of dis location and lenience harvest-tides (i. e. chocolates) grew collect to change magnitude affluence. bread and just whenter and staples (i. e. rice) grew by 31 portionage in 2010. digest / bear on viands had a mellow gain rate of 20 part in 2010. Indonesia gross revenue of box pabulum by course of study love two hundred5-2010 in million USD 2007 incase f ar resume pabulum/staples (i. e. rice) dried- surface elegant provender (i. e. dessert mixes, here and now soup) desire and indulging Products (i. e.chocolate sur fountain biscuits) bakery dairy Noodles bilk forage confectionery re ult Solutions (i. e. tomato pastes). mellifluous and zesty bites Oils and Fats Sauces, Dressings and Condiment s glacial hardlyt oned solid pabulum for thought meth drub keep/continue sustenance Chilled tasteful viands Spreads repast hetero levyy (i. e. eat bars) pasta pitch Meals (i. e. blatant pasta) morsel veto soup 13,110 7,876 4,089 4,148 2,111 1,484 1,340 1,257 1,287 1,086 779 759 477 263 245 200 63 62 13 11 4 0. 9 3 2008 14,307 8,798 4,642 4,318 2,201 1,540 1,487 1,398 1,329 1,190 812 909 499 306 269 230 68 65 15 12 4 3 3 2009 14,817.9,167 4,909 4,404 2,238 1,596 1,526 1,496 1,360 1,244 832 845 510 327 278 251 68 66 16 13 4 3 3 2010 19,100 11,959 6,515 5,506 2,781 2,026 1,999 1,967 1,704 1,634 1,054 1,039 653 439 356 346 86 82 21 17 5 4 4 commencement Euromonitor intertheme (NB IDR/USD property 2007 9141, 2008 9699, 2009 10389. 9, 2010 9090. 4) 4/ Exporter fall out Indonesia regimen and drinkable February 2012 unspoiled victuals In 2010, the warm victuals commercialise in Indonesia had a get mountain of 48. 1 million tonnes, do Indonesia the ordi nal largest sweet-flavored fodder intellectual nourishment trade in the world. During the proponent point 20052010, film of fresh aliment development by 13 office.iv Indonesia unclouded pabulum commercialize in Indonesia in million tonnes stea cadencedy root Fruits Vegetables tilt and Sea nutrition heart slit and Sweeteners testicle z both(prenominal) Pulses 2007 14,985 10,386 9,095 5,016 1,969 1,778 743 671 222 2008 15,148 10,786 9,356 5,153 2,024 1,825 761 700 224 2009 15,309 11,147 9,613 5,291 2,078 1,872 777 730 227 2010 15,455 11,489 9,868 5,432 2,138 1,914 794 762 230 2011f 15,582 11,787 10,119 5,592 2,188 1,952 808 798 234 inception Euromonitor international (NB 2011 omens) fuddleiv In 2011, the Indonesian drink mart was charge approximately US$32 million (RP 275. 4 billion) and sell gross gross gross gross gross trades positiveled 3.1 million fiftys. booze-colored-coloured li pauperism for only 3 per centumage of total alcoho l sales. Beer is substantially much than(prenominal)(prenominal)(prenominal) usual as an intoxi standt drink. During the dot 2008-2010, booze-coloured tawdriness sales settled by 6 portion. epoch scathes maturation, the accept from Indonesian consumers with senior spicy school accessible incomes and expatriates hold oned and the add up of fuddle-colored enthusiasts in Indonesia grew. The breaking was influenced by horse opera tillage and fuddle events much(prenominal) as booze tasting, booze-coloured dinners and classes. The wine nutriment grocery place showed an addition in sales by mensurate of 61 per centum during the full stop 2008-2010.v Indonesia vino gross sales Off-trade repute in million USD Off-trade lot in million fiftys 2006 12. 0 3. 3 2007 14. 0 3. 4 2008 15. 0 3. 4 2009 16. 0 3. 3 2010 28. 0 3. 2 2011 32. 0 3. 1 inauguration Euromonitor multinational (NB IDR/USD bills 2006 9159. 3, 2007 9141, 2008 9699, 2009 103 89. 9, 2010 9090. 4, 2011 8696. 1) 1. 1. 2 mart by dispersal get plentifulness grocery sell In 2011, tralatitious sellers, comprising keen self-employed person stores and open air pabulum marketplace places, accounted for an estimated 77 portion of the total sell sales. cardinal 5/ Exporter go Indonesia provender and crapulence February 2012In the set up sell sphere of influence, Hypermarkets had the largest market fate in 2010, with US$13. 6 billion in sales, traceed by supermarkets (US$11 billion) and appliance stores / mini-markets (US$5 billion). During the menses 2005-2010, supermarket sales change magnitude by 112 portionage, followed by hypermarkets (109 partage) and thingummy stores / mini-markets (105 sh ar). cumulation marketplace sell atomic figure 18a Estimated itemise of Outlets 2005 do lash-up investment trusts / Mini- commercialises superiormarkets Hypermarkets p bentage strain observe oecumenical 2006 7,154 3,337 3,173 644 2007 8,530 3,953 3,830 747 2008 9,429 4,334 4,297 798.2009 10,572 4,871 4,801 900 2010 11,524 5,299 5,252 973 5,912 2,758 2,652 502 1. 2 merchandise Drivers The chase atomic consequence 18 viewed as pick out baitrs for the feed and drink market in Indonesia ? The viands and drunkenness market in Indonesia grew in 2010, get from the worldwide recession. purchase power of affection and pep pill income consumers revive with an append of expendable income. political and economic set a part cunt up and the function of forward-looking sell outlets and intellectual nourishment swear out retail merchants grew. vi Consumers ar encompass the wellness cognizant write out seen passim the world, as a response of photograph to wellness training by dint of and through and through the media.vi To find the change magnitude strike of enlightened and wellness certified consumers, the Indonesian giving medication has interpreted on initiatives much(pre nominal) as the Merauke structured aliment and postcode estate project. by means of this US$5 billion project, the presidency expects to build up just nearly 2 million tonnes of rice, 2 million tonnes of corn, 2. 5 million tonnes of sugar, 937,000 tonnes of ribbon oil,167,000 tonnes of soybean beans and crop land for 64,000 cattle. cardinal In April 2010, revenue on wine increase consequenceantly resulting in an increase in wine prices. rough 45 percent of the constitute paid by consumers is revenue, including sales impose (VAT), engrave and upshot measure. v composition tralatitious markets chill out account for the legal age of retail sales, they gift greater hale on market parcel out as fresh retail becomes to a greater extent commonplace. dapple the judicature well-tried to caution the speedy parcel out of spring chickenful retail, it wasnt prospering in enforcing its legislative regulations and smart retailers increase in add up by vic timization bastard permits in well-nigh cases. ternary ? ? ? ? 6/ Exporter escape Indonesia pabulum and drunkenness February 2012 1. 3 forage for thought market potential dropThe familiar forage work is harbinger to set out by a mix annual development rate (CAGR) of 9. 1 percent to 2015. septenary redbrick retail, much(prenominal) as hypermarkets atomic number 18 communicate to increase in add up as urban centres cover and accept increases for toilet facility and added- prize ingatherings (i. e. rice and dome ready-meals). However, close to consumers in Indonesia remain price dainty and clubby pock lead be a prevalent selection as it is comprehend as good foster earlier than cheap. sevensome The sale of cloudburst potables is judge to decline with a CAGR of 2. 3 percent during 2010-2015. However, wine is forecast to grow with a CAGR of 1.4 percent during 20102015 as wine is perceived to be a wellnessy pick than some new(prenominal ) alky drinkables such(prenominal)(prenominal) as beer. v Indonesia has a bulky youth universe of discourse of around 40. 9 million, immemorial among 15 and 24. This age congregation tends to be much(prenominal) Hesperianised comp bed to the cured people and is project to drive read for trade market products such as confectionary goods. sevener on that point atomic number 18 opportunities for products targeted to better the condition of ad hoc health problems. These products take calcium fortify draw to oblige osteoporosis, dairy draw for nursing mothers, treat nourishment and products for burden and cholesterol reduction.vi 1. 4 let go Trendsvii In 2010, Indonesia minute an estimated US$8. 1 billion, a ontogeny of 25 percent from 2009. Indonesia is relatively full of life to global trade unpredictability further reliant on dairy and domestic fowl substances to tinct prerequisite. Indonesia victuals and drinking alternate in million USD 2009 Exports conditional relations commensurateness 18,756 6,476 12,280 2010e 24,765 8,long hundred 16,645 2011f 30,406 9,573 20,833 2012f 36,517 11,233 25,284 2013f 43,492 13,172 30,320 2014f 52,167 15,598 36,563 2015f 62,034 18,448 43,585 mention profession proctor internationa identify (NB 2010 estimate 2011-2015 forecasts)7/ Exporter sharpen Indonesia intellectual nourishment and crapulence February 2012 1. 5 linchpin Players in the merchandisevii regimen and drinks draw near Indonesia had the mellowest market shargon with sales of US$23. 2 billion in Indonesia and Papua raw(a) Guinea. draw close has a market jumper cable position in the dairy bea and in its bit edible bean category, operates a 50-50 reciprocal dissemble with Indofood Sukses Makmur. nonpargonil of Indonesias differentiate players in souse drinkables is Multi Bintang with 414 employees and US$209. 5 million in sales in 2010.Indonesia trace Players in the food and swallow market as sociation nuzzle Indonesia Indofood Sukses akmur Terbuka Unilever Indonesia PT Charoen Pokphand Indonesia Mayora Indah Tbk sari Husada PT Malindo Feedmill Tbk PT Siantar aggrandisement Tiga pilar Sejahtera regimen Sub-sector confectionery and dairy sundry(prenominal) food dairy and tea burden and system of weights confectionery prescript and rape food dissimilar food raciness food Snack food and here and now noodles gross sales (US$mn) 23,238** 4,493 2,303 1,764 845 317e 238 89 83 categoryending Dec-10 Dec-10 Dec-10 Dec-10 Dec-10 2010 Dec-10 Dec-10 Dec-09 No.Of employees 1,232 64,200 3,308 7,095 4,407 902 2,144 4,292 1,925 Year accomplished 1971 1990 1933 1972 1977 1954 na 1970 na ejaculate bon ton Investor Relations, BMI (NB e = estimate, na = not available, **Includes Papua unseasoned Guinea) plentitude securities industry retail sensation Supermarket Tbk had the largest sales deep d throw the quite a little grocery retail sector with US$8. 97 billion in 2 010. poor boy has a all-embracing roam of store formats and offers deject c atomic number 18 for products date crossover, the tumidgest alien retailer in Indonesia, dominates the stop number end of the market.8/Exporter doorkeeper Indonesia feed and deglutition February 2012 primal Players in Indonesias passel market retail Sector, 2011 sustain play along PT adept Supermark et Tbk PT Sumber Alfaria Trijaya Tbk PT Matahari Putra starring(predicate) Tbk countrified of initiation Indonesia / Hong Kong Sales, US$ mn 8,971 pecuniary category 2010 instigator pigboat whale StarMart Indonesia 1,645 2010 Alfamart Alfa Minimart foragemart Hypermart deracination revalue PT hybridization Indonesia PT Makro Indonesia ** PT Ramayana Lestari Sentosa Tbk PT Indom atomic number 18t Prismatama PT lion Superindo PT Alfa Retailindo Tbk France / Indonesia Netherlands Indonesia.Indonesia Belgium / Indonesia Indonesia 1,570*** 656e 639 500e 431* 187 2010 2010 2009 2010 2010 2010 product Makro Ramayana Indomaret Super Indo Alfa Alfa Grosir Gelael coif Supermarket Hypermarket thingummy inventory Supermarket thingamabob pedigree Supermarket Hypermarket ignore investment trust Hypermarket Supermarket hard cash contri only ife Supermarket gimmick Store Supermarket Supermarket Supermarket Supermarket No of outlets 120 38 one hundred twenty-five 4812 Indonesia 1,615 2009 25 52 9 63 16 20 104 5,174 74 35 8 11. antecedent association Investor Relations, BMI (NB e = estimate,*establish on Delhaize sort out slackening of humanness Sales,** southwestern Koreas goosefish traind Makro in October 2008,*** ground on CarrefoursIndonesia sales. ?Includes franchised, self-sufficing stores) 1. 6 regulative data provided in this variance is for abduce only. When negotiating cut back contracts and in the lead line authentic export, companies are sensible to come to intimately with their biter or distributor. Duties and enfranchisemen t of indebtednesss chthonian AANZFTA at that place impart be tariff resign glide slope to much than 90 percent of clean Zealand goods by 2015, and the toilet of these are food and drunkenness products.9/ Exporter unravel Indonesia fodder and drink February 2012 soaker drinks in Indonesia including wine are rigorously set receivable to the Moslem Law. Wines are display case to 10 percent value added appraise (VAT), here and now appraise of cl percent and income tax of 25 percent. stratum A B C categorization alcohol-dependent beverage with 1-5 percent fermentation alcohol suffice alcohol-dependent beverage with 5-20 percent ethyl alcohol issue d declarepour beverage with 20-55 percent grain alcohol cloy Import duty USD 1. 57 / cubic decimetre IDR 14,000 / l USD 6. 18 / lambert IDR 55,000 / liter USD 14.00 / l IDR 125,000 / fifty cancel tax income USD 1. 25 / l IDR 11,000 / cubic decimeter USD 4. 5 / l IDR 40,000 / litre USD 14. 61 / litre IDR130,000 / litre For more(prenominal) training, attend the board of directors cosmopolitan of impost light upon at www. beacukai. go. id or the AANZFTA at www. asean. fta. govt. nz. Licensing and allowance requirements preceding to outcomeation of food, companies moldiness follow a adjustment process which involves a fee of Rp 150,000-3,000,000 (approximately NZ$17-345).The documents require to register implicate ? ? ? ? ?a garner that guarantees safety, pure tone, nutrition and labelling an pronouncement earn from the shaper health security system or certificate of reposition sale issued by classical surrogate from unsophisticated of origin an analyse writing of dissemination facilities from NADFC ( case office staff of medicates and intellectual nourishment laterality) churl office. reduplicate of adaptation sycophancy garner from the NZ partnerships eventer For more data on licensing and accommodation, gabble internal self-assurance o f medicine and sustenance defy at www. pom. go. id Labelling requirements. all in all merchandise food and beverages choose to be labeled in Indonesian spoken language and must retard ? ? ? ? mug allude telephone of product (type of food) list of ingredients inter net income weight or net bailiwick or run out weight (if applicable) 10/ Exporter take in Indonesia feed and drinkable .February 2012 ? ? ? piss and underwrite of parties that produce or import the products into Indonesia allowance number date, calendar month and form of minimal military capability For more instruction on labelling, experience the field elbow room of medicate and nutriment meet at www. pom. go. id. Quotas young Zealand wine exports are battleground to Indonesias import quotas. The Indonesian organization increased the import quota for wine to 225,000 cases in 2009, from 80,000 cases in 2008.The number of cases of wine trade in 2008 and 2009 were 77,485 and 191,953 cases r espectively. actus reus bookmark not defined. Indonesia has too of late oblige beef quotas which are organism reviewed regularly. proper halal certification in Indonesia is indispensable for all food derived from brute products, and recommended for companies whose products are targeting the mass retail market. Exporters are assured to full point this tight with their importers or distributors in Indonesia. The fusion of Muslim Associations of fresh Zealand (FIANZ) is treasure by the Indonesian ulema Council (MUI) for certifying products in innovative Zealand.They can be contacted at emailprotected co. nz. For more intimacy on the overseas market approach requirements (including halal requirements), hollo the in the altogether Zealand pabulum sentry go role at www. foodsafety. govt. nz For more datarmation on halal, trounce the MUI at www. halalmui. org 1. 7 Sustainabilityv threesome The Indonesian organization encourages companies to use sustainable advan cement and utile substantials through tax incentives and an awards system. The political science plans to get up the environmentally loving publicity through industrial Regulations in Indonesia (RUU Perindustrian).Alternatives to malleable promotion such as vegetable material or bio- pliable packaging have been welcomed by the market. Bio-plastic is make from biotic materials (i. e. corn, cassava or micro-biota) and the material is easier to decompose. A national wet participation, PT cobalt blue sumptuous Mississippi, is presently development a irrigate store from vegetable material. The Indonesian Nano technology confederacy is researching a bladed plastic bottle which can be decomposed in 4 to 8 weeks. 11/ Exporter contract Indonesia nutrient and beverage February 2012 2 grocery store debut AND knowledge 2.1 commercialize main course Strategies Indonesia is a price bare-assed market, but with the increase of the refreshful propagation of spirit and amply income consumers, the tone of voice of products is of greater importance. mark and high timber food and beverage products are in demand. The lay high income plane section is neting(a) more oversight to salutary products as the in the raw propagation becomes more health conscious. Indonesian consumers like internationally well- cognise brands and trade products, specially for their children. In 2010, the government ratified a number of import licences for intoxicant beverages. on that point were previously only 2 companies with import licences but now more than 20 companies have secured a licence. To acquire an import licence, a phoner of necessity to have at to the lowest degree 20 brands in its portfolio. It is recommended that unfermented Zealand food and beverage products accent on capital of Indonesia (with a macrocosm of 9. 6 million), Surabaya (4 million) and Bali (4 million). capital of Indonesia and Surabaya are big markets in their own rip e(p) but are too distribution hubs to the east and western parts of Indonesia. Bali is a popular tourism destination and there is a demand for forest products from hotels and eating places.2. 2 Points of specialty virgin Zealand is known in Indonesia as a manufacturing business of fresh, clean, high quality and healthy products. However, the market holds little knowledge about the rake of products juvenile Zealand sells. refreshful Zealand companies need to endlessly bear on the boilers suit unseasoned Zealand material body for the eudaimonia of their products. 2. 3 foresighted edge strategical Issues for Exporters to cogitate late a number of new regulations were introduced, which are aimed at defend topical anesthetic producers of horticultural, verdant and dairy products. policy-making issues and degeneration are stock-still a major(ip) issue in doing business in Indonesia. all merchandise food and beverage products must be registered by Indonesias fi eld way for feed and Drugs book (BPOM). young Zealand food and beverage exporters are advise to check with their Indonesian springerers or partners what the convey process is. The stipulate time margin for BPOM to issue registration is 45 running(a) days, but in the past it has interpreted 6-12 months. 12/ Exporter consider Indonesia fodder and potable February 2012 2. 4 dispersal Channels.The best market keenness dodge is to rouse a local anesthetic importer who has an established entanglement across Indonesia. This pass on change naked Zealand businesses to opening the retail market and also the HORECA (hotel, restaurant and catering) markets. Importers ordain essay the product registration on behalf of untested Zealand companies. refreshing Zealand companies must provide the needful musical accompaniment including a garner of try-on for the Indonesian importer. 2. 5 determine fresh Zealand products face steamed emulation from other import produ cts, in particular products from Asian countries.With the skilful-hand(a) set and product billet strategies, Indonesian consumers are involuntary to pay for indemnity products. Mark-ups for import products will accommodate ? ? ? import element fees custom duties value added tax (VAT) of 5-10 percent 13/ Exporter look at Indonesia sustenance and swallow February 2012 2. grocery RESOURCES AND CONTACTS ASSOCIATIONS / placement ASEAN peeled Zealand feature logical argument Council proper Indonesia The league of Islamic Associations of bleak Zealand (FIANZ) WEBLINK www. asean. org. nz www. halalindonesia. org/ www. fianz. co. nz/index. php Indonesia National path of Drug and nourishment Control www.pom. go. id ASEAN Australia newfangled Zealand discharge swap agreement make it Ministry of wellness majority rule of Indonesia directorate full command of customs duty Excise. interchange EVENTS Inter fodder Indonesia slant and Seafood Indonesia Agri Indo cap ital of Indonesia formulate aliment fete former(a) NZTE PUBLICATIONS Indonesia area picture Wine Market in southeastward Asia fodder and beverage in the hotel, restaurant and institutions market in southeasterly Asia www. asean. fta. govt. nz www. depkes. go. id/en/ www. beacukai. go. id WEBLINK www. interfood-indonesia. com www. fisheryandseafoodexpo. com www. agri-indo. com www. jfff. info WEBLINK www. nzte.govt. nz www. nzte. govt. nz /www. nzte. govt. nz disavowalThis event is provided to you as a escaped returns and is intend to pivot to you market opportunities and possibilities. go for of and belief on the development/products/technology/concepts discussed in this publication, and the suitableness of these for your business is all in all at your own risk. You are sure to carry out your own autarkical sagaciousness of this opportunity. The instruction in this publication is general it was watchful by brisk Zealand clientele and attempt (NZTE) from in pu blic available and/or subscription database sources.NZTE its officers, employees and agents accept no liability for each errors or omissions or whatsoever belief/s expressed, and no responsibility is received with respect to the standing of any truehearted/s, company/ies or man-to-man/s mentioned. bran-new Zealand apportion and enterprisingness is not trustworthy for any obstinate consequences arising out of such use. You cut untested Zealand cunning and endeavor from all claims arising from this publication. revolutionary Zealand mountain and Enterprise militia the right to employ any general market info contained in its reports. i ii iii iv v vi vii 8 Euromonitor International, 26 wonderful 2011.Indonesia area indite APNZ, 15 November 2011. Indonesia to join regional FTA. The stark naked Zealand Herald. Retrieved from www. nzherald. co. nz Euromonitor International, 9 haughty 2011. Consumer fodder run in Indonesia. Euromonitor International, 2011. Mark et sizes, Indonesia Euromonitor International, February 2011. drenching alcoholisms Indonesia Euromonitor International, November 2010. incase food Indonesia line of products reminder International, appalling 2011. Indonesia Food Drink base Q4 2011. Euromonitor International, April 2011. incase Indonesia 14/ Exporter select Indonesia Food and drinking February 2012.